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Content Fit for Consumption

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Why Content Matters

  • We (consumers) are hungry beasts and we crave cool, new, relevant insights and info
  • Great content gets you air time with your customers
  • You become trusted if you share useful content, and if you’re trusted, it’s easier for customers to choose you
  • Credibility is dialled up when you share great content
  • It helps drive traffic and growth of your site and, ideally, your sales
  • It is a key part of today’s marketing mix
  • Advertising is a (necessary) dinosaur in today’s marketing mix, and no-one trusts it – so to make every dollar you spend in ads, work for you, you need to supplement it with valuable content
  • It’s not just about marketing your business, product or service, its also about telling your brand story – this helps you attract key talent too.
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Get Some Fresh Content

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Wise Words

​
“
Great content is the best sales tool in the world.”
​~ Marcus Sheridan

“
Market like the year you are in.” ~ Gary Vaynerchuk, CEO and Co-Funder of Vayner Media

“
You need to create ridiculously good content – content that is useful, enjoyable and inspired.” ~ Ann Handley

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