​Why Content Matters

The $1,000,000 question! Seeing as we're all busy beings, let's cut to the chase - here's the simple but powerful list, of why content really is the queen or king of all marketing ...

• We (consumers) are hungry beasts and we crave cool, new, relevant insights and info
• Great content gets you air time with your customers
• You become trusted if you share useful content, and if you’re trusted, it’s easier for customers to choose you
• Credibility is dialled up when you share great content
• It helps drive traffic and growth of your site and, ideally, your sales
• It is a key part of today’s marketing mix
• Advertising is a (necessary) dinosaur in today’s marketing mix, and no-one trusts it – so to make every dollar you spend in ads, work for you, you need to supplement it with valuable content
• It’s not just about marketing your business, product or service, its also about telling your brand story – this helps you attract key talent too.

 
“We need to stop interrupting what people are interested in and be what people are interested in.”
~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.