<![CDATA[CONTENT MACHINE - CM Blog]]>Mon, 22 Jan 2018 07:54:28 +1300Weebly<![CDATA[How Blogs Lead to Sales]]>Mon, 02 Oct 2017 08:03:28 GMThttp://www.contentmachine.co.nz/cm-blog/how-blogs-lead-to-salesThe stats are pretty compelling, showing that B2B (business to business) companies that blog generate 67% more leads per month than those that don’t blog. Businesses that blog also have 434% more indexed pages (which is like super Google juice - this means web pages that are noticed and indexed by Google etc).
 
In summary,  when you blog, you crank up the traffic to your site, increase social media shares and visibility, and all going well, increase sales!
 
So why is it so hard for most businesses to blog regularly? Here’s some of the more common reasons why people don’t write blogs regularly …

  • I don’t know what to say
  • I don’t know where to start
  • Who’s job is it?
  • I don’t have time
  • The others won’t submit their blogs
  • There’s no budget to outsource it
  • And if we did outsource, would they even know what to say?
  • I’m not a writer
  • None of us are writers
  • What we do is boring
  • Why do we need to blog?
  • How does blogging even lead to sales?
 
Sound familiar?
 
We get it. Its okay. You’re not the only one! Hence, we’re here! We love writing, are business people first and foremost, and we make it easy for you
  1. A quick set up conversation so we know your brand, product, tone, customers
  2. A fixed price so you only pay for what you need, no contracts, no ongoing commitments
 
Shout out if you’d like to know more, we’d love to help drive your web traffic and conversion into sales with some kick ass content!
 

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]]><![CDATA[​Why Content Matters]]>Wed, 20 Sep 2017 09:32:28 GMThttp://www.contentmachine.co.nz/cm-blog/why-content-mattersThe $1,000,000 question! Seeing as we're all busy beings, let's cut to the chase - here's the simple but powerful list, of why content really is the queen or king of all marketing ...

  • We (consumers) are hungry beasts and we crave cool, new, relevant insights and info
  • Great content gets you air time with your customers
  • You become trusted if you share useful content, and if you’re trusted, it’s easier for customers to choose you
  • Credibility is dialled up when you share great content
  • It helps drive traffic and growth of your site and, ideally, your sales
  • It is a key part of today’s marketing mix
  • Advertising is a (necessary) dinosaur in today’s marketing mix, and no-one trusts it – so to make every dollar you spend in ads, work for you, you need to supplement it with valuable content
  • It’s not just about marketing your business, product or service, its also about telling your brand story – this helps you attract key talent too.
 
“We need to stop interrupting what people are interested in and be what people are interested in.”
~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.

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